Market Analysis and Segmentation

How much do you know about your market? How your customers think and act? Are the levers and mechanisms of the market a mystery to you? Do you know how your product/service is perceived and where it fits into the market?

This course will teach you how to analyse the market and gain a greater understanding of your customer base, allowing you to optimise your marketing, increase market share, drive sales, and take advantage of new developments and opportunities.