Marketing Your ERG

ERG leaders often come from all different sides of a business. As an ERG leader, you may not know much about marketing, branding, or promoting your ERG within or outside the company. But knowing how to build your group’s brand is vital for your ERG’s long-term success. In this course, you’ll learn the importance of marketing your ERG and get specific marketing and branding strategies to promote it better. By the end of this course, you’ll have a toolkit to get you started on building a marketing strategy to create stronger engagement, grow group membership, and get support from leadership and executive sponsors. This course is part of the OpenDoors ERGs series, a series where we teach the steps organizations can take to create thriving ERG communities that foster belonging and inclusion in the workplace.