Managing Account Relationships

Maintaining a positive relationship with the decision makers of your key accounts is an essential aspect of account management. This course is part of the Key Accounts Pocketbook series, a series that provides tips, techniques, and tools for those who want to keep and develop business with their most important customers. In this course, you’ll learn the importance of understanding the internal politics of your customer’s organization, as well as networking and leveraging opportunities to build relationships. By the end of this course, you should be able to create an organizational map and identify the decision makers in your key account.