Organizational Storytelling: Why It Matters

About two-thirds of our conversations consist of stories, yet many leaders and managers haven’t tapped into storytelling as a strategic tool. In this course, you’ll learn why stories are so impactful in a professional setting. You’ll also explore the different types of stories you can use in organizational settings, with each serving a distinct purpose. Finally, you’ll examine real-world examples from renowned companies like IBM, Ritz-Carlton, and FedEx, showcasing how storytelling has driven transformation, innovation, and value reinforcement. At the end of this course, you’ll be equipped to use storytelling effectively in your professional life, turning a natural human activity into a purposeful tool for business communication and leadership.

This course is part of the Storytelling Pocketbook series, a series that provides tips, techniques, and tools on how to use stories to inspire and persuade others.