Strategic Development and Strategic Drift

As a manager, you may have come across many situations that demand making important decisions. Your decisions may have been based on changes in a variety of factors within and outside of your organization. But how you respond to these changes can positively or negatively affect your competitive strategy. This course is part of the Strategy Pocketbook series, a series that provides tips and techniques for formulating and developing a strategic plan. In this course, you’ll learn about the factors that shape a competitive strategy. You’ll also learn the four ways a strategy can develop and explain how strategic drift occurs as you’re working towards your intended strategy. By the end of this course, you’ll understand the necessary and important factors when developing your competitive strategy.