Using Persuasion to Sell

Sales is all about persuasion – persuading the buyer to purchase your product or service. And the best way to do this is by using a logical approach that is clear, enticing and credible. This course is part of the Sales Excellence Series, a series created to provide new and experienced sales teams with the knowledge needed to be successful in a competitive marketplace. In this course, you’ll learn how to communicate clearly and demonstrate credibility to secure your prospect’s trust. You’ll also learn to create an appealing description of the benefits of your product or service. After completing this course, you’ll be able to craft a logical sales pitch that’s sure to persuade the most reluctant of audiences.