Building a Winning Enterprise Marketing Strategy

Have you ever heard that in business, the larger the ship, the more complicated she is to turn? If you’re a marketer at a company with over 1000 employees, and taking in over $1 billion in annual revenue every year, you know this statement is true. In this course, award-winning global marketing strategist Christine Michel Carter shares her knowledge on building an enterprise marketing strategy, allowing you to learn how to grow and expand your business while retaining an existing customer base. Christine starts by outlining the importance of understanding what enterprise marketing is, and what it is not. She then walks through the role of the customer in regionalized, yet global markets. Finally, Christine shares her lessons on how large organizations can stay on course. After this course, you’ll have an understanding of how well-planned strategies and workflow process help big companies grow and expand.