A Beginner’s Guide to B2B Marketing

Having a solid understanding of how B2B marketing operates ensures that you can create a marketing plan built on fundamentals that incorporate current technology and interpersonal communication. In this course, Fallon Chattaway, a long-time marketing expert, teaches you best practices, optimization strategies, technology tips, and the importance of research to help you achieve a well-rounded understanding of today’s marketing landscape. She touches on current trends and how they can be used to reach new audiences, and how they relate to the business world. Finally, she’ll break down how reporting and dashboards can be built to tell the full funnel and customer journey story. You’ll be confident that marketing efforts are being tracked in a manner that makes optimization easier to determine. After this course, you’ll have a deeper understanding as to why some marketing tactics work and others fall flat with this knowledge, you’ll be able to successfully create marketing campaigns that bring results.