Transitioning Your Mindset to be Customer-Centric

In today’s world, the idea of being customer focused or customer centric is very trendy. Organizations are pivoting to a new way of how they engage and sell products to their customers. But what exactly does being customer centric mean and how can you ensure your organization is really living out this vision? In this course industry direct to consumer marketing veteran Phil Irvine will dive into how organizations can make a transition to truly be perceived as being customer centric. This course will briefly cover how you can go about getting buy-in from the top, tips for collecting customer data, how to act off the right types of data, and ultimately having a feedback loop to continually improve your actions. After this course, you’ll have a playbook for how your organization can pursue this type of transition as well as tactical activities you can start to support this.