Search Intent and SEO: How to Attract the Ideal Customer

A sound search engine optimization strategy is one that is centered on giving your customers what they want, when they want it and means being at the right place at the right time. Understanding search intent and its relationship to search engine optimization is the key to presenting your product or service as a solution to your customer’s problems. In this course, marketing consultant and university professor Nels Henderson outlines a simple process to mapping the keywords and phrases to target in your search engine optimization efforts so that you can attract and market to your ideal customer. You will learn how to discover your typical customer’s search intent and match it to the customer journey, map your keyword research and find concrete ways you can meet your customers needs with your current marketing efforts.