The Importance of Purpose

Purpose is defined as the cumulative effect of meaningful goals. To establish our purpose at work, for example, it is helpful to ascertain what our goals are, why they are important and how we plan to achieve them: the what, why and how. Purpose can be described as the meaning we ascribe to our goals. Realising our purpose can provide motivation and a sense of well-being at work, which can lead to better performance and productivity. Conversely, if we do not have a clear purpose at work, this can lead us to become unmotivated, bored or complacent. This track will support you with establishing and recognising your purpose, plus that of your team members or company as a whole. It will look at how purpose can help to move you forward in meeting goals and objectives.