Making the Switch to Google Analytics 4

As of October 14, 2020, a Google Analytics 4 property is now the default when you create a new Google Analytics property. Universal Analytics refers to the previous generation of Google Analytics. By applying Google’s advanced machine learning models, the new Google Analytics 4 can automatically alert you to significant trends in your data and it even helps you anticipate future actions your customers may take with predictive analytics, and you can create and track up to 30 conversions. In this course taught by Benjamin Kepner, a marketing and education technology specialist, will walk you through the steps required to invest in future improvements and complement your existing Google Ads Account. By the end of this course, students will create better integrations with their current marketing platforms and use their Universal Google Analytics account for a more complete cross-channel view of a customer journey and future customer behaviors.