Consumer Behavior: Use Neuroscience to Improve Marketing

An appealing marketing strategy is what makes customers buy and remain loyal to your product or service. This concept of understanding customer habits is called consumer behavior, a powerful neuroscience approach to gaining insights. In this course, consumer behavior experts Matt Johnson and Prince Ghuman will share their tips for leveraging consumer behavior principles to improve your marketing approach. First, they discuss strategies to draw attention and shape perceptions of your product or service. Then, Matt and Prince share their tips for making your brand or product memorable. They also discuss how consumers typically make decisions and the impacts this can have on your approach to marketing. Finally, they explore the concepts of pain and pleasure as they relate to your marketing approach. Upon completion of this course, you’ll be able to incorporate principles of consumer behavior into your marketing strategy.