A Beginner’s Guide to Unlocking Content Marketing

Expand your skill set and scale your marketing efforts by tapping into the power of content marketing. In this course, you’ll learn from a content strategy expert, Kelli Schutrop, as she walks you through the basics of content marketing. You’ll gain an understanding of what content marketing really means, develop a whip-smart strategy, and learn to map content to who its truly for: the customer. Kelli will also demonstrate how to create effective content, set up a content calendar, assess content performance, and take advantage of new technology to scale your projects. Using these fundamental marketing techniques, you’ll be able to drive traffic, engage your audience, and take your business objectives to the next level.