Community Relations

There are many positive reasons for companies to maintain high quality community relations. It can foster positive relationships with the communities that companies operate in, it can lead to an enhanced reputation and brand image, it can improve employee morale and retain staff, or make a company look attractive to prospective staff, it gives the company access to local talent and knowledge, and it can enhance customer loyalty. Consumers will often prefer to support companies that visibly demonstrate a commitment to social and environmental responsibility. This course provides community relations practitioners with an understanding of: the significance of corporate community relations and its impact on society, business reputation and sustainability, how to identify key stakeholders and understand their needs and expectations, community engagement initiatives, effective communication and conflict resolution techniques, how to measure the success of community relations programmes, and, the relevance of reporting social impact. This course is part of the Kineo ESG Suite.