Creating an Employee Value Proposition for Hiring

The best people rarely apply directly to a job posting. Getting them interested in what you have to offer is the bigger and more important challenge. However, with strong job branding, they could be pushed to the posting as a means to better understand the job opening. This starts with creating a compelling Employee Value Proposition (EVP). In this course from the creator of performance-based hiring, Lou Adler, you’ll learn about how to develop an EVP for your intake meeting to ensure your recruiting messages “speak” directly to your target audience.