Retailer Profitability Model for Vendors: 06. Items per Customer

Retailer Profitability Model for Vendors: 06. Items per Customer is an elearning course that explores how this model can impact a retailer’s profit. The Retailer Profitability Model, or RPM, explains how a retailer makes profit and it’s fairly simple. Retailers generate both revenue and expenses. Expenses are subtracted from revenue to get profit. Revenue is made up of traffic multiplied by transaction size, and transaction size is made up of price per item and items per customer. In this course, we’ll take a look at items per customer, how these numbers can impact profit, and how to increase customer purchases.

This course is from our series on Retailer Profitability Model for Retailers. It includes a video with audio narration, downloadable materials, and a quick quiz. Take this course along with others in the series, and you’ll learn to maximize retail profits effectively.