Shopper Behavior: The Path to Purchase

Discover why shoppers decide to buy products with Shopper Behavior: The Path to Purchase. The path to purchase starts with a product need. From there, the first phase is about planning the shopping trip, the next phase is about navigating the store, and the final stage is the process of selecting and purchasing.

In this course, we will explore the path to purchase and expand on these phases to boost your understanding. This course is ideal for DSD suppliers to help you develop a better understanding on how and why customers shop, so you can give your retail clients more impactful in-store merchandising recommendations. Delivered as a video with helpful narration, this course is part of our Shopper Behavior series.