Category Management: 01. Introduction to Category Management

In the world of Consumer Package Goods (CPG) retail, understanding category management is the key to success. Unlock retail success with Category Management: Introduction to Category Management, as it unravels the core principles behind how retailers shape their sales and marketing strategies, empowering you to offer sales suggestions perfectly aligned with your customer’s goals. Category management, a concept pioneered by Dr. Brian Harris in the 1980s, revolutionizes collaboration between manufacturers and retailers to maximize category sales. It’s like managing each product category as its strategic business unit, guided by data-driven decisions.

From defining categories through assessing roles, setting goals, devising strategies, and implementing tactics, you’ll gain a comprehensive understanding of this dynamic process. By the end of this five-part series, you’ll be equipped to provide valuable insights that drive retail success in the ever-evolving world of CPG.