Generation Z: 02. Generation Z vs. Millennials

Our Generation Z vs. Millennials course explores the differences between these two groups for a better understanding of how you can interact with their members. We’ll explore how Millennials, those who became adults in the mid-2000s, came to be considered ‚Äúthe entitled generation,” highly interested in workplace satisfaction and more willing to pay higher prices. We’ll compare Millennials to Generation Z, a group born into a world that always had the internet and is very comfortable with social media. We’ll discuss how Gen Z is often perceived as less focused than Millennials, as good multitaskers, and as having a more entrepreneurial approach to work with high expectations and a need to be appreciated. Finally, we’ll cover some strategies for adjusting your marketing and leadership to best communicate with these two different groups.

Part of our Generation Z series, the Generation Z vs. Millennials course includes a video lesson