Digital Marketing Fundamentals

Digital Marketing is a powerful tool you have that can help you to achieve your marketing goals with ease. In this course, Director of Sales and Marketing, Kelli Schutrop provides you with her plan to get started with digital marketing. Kelli first explores concepts around defining your goals and identifying your target market effectively. She then reviews her tactics for identifying the right tools to use and what you should be doing to help your brand build credibility. Kelli goes on to reveal proven strategies for you to achieve brand visibility and drive leads, as well as exploring what’s possible with marketing automations. Finally, she reviews how you can re-calibrate, measure, and improve your digital marketing over time. After completing this course, you’ll feel confident in your ability to leverage digital marketing and achieve your marketing outcomes.