How to Create a Successful Digital Marketing Strategy

Creating a Successful Digital Marketing Strategy is a course centered on understanding your customer needs and developing a keen understanding of how they actually buy your product. Marketing consultant and university professor Nels Henderson outlines how to map the customer journey as a sales funnel, implement appropriate digital strategy and tactics; and, how to track your marketing efforts. After taking this course, you’ll be able to understand strategy, how to make an action plan for your marketing campaign, but also how to identify best tactics and metrics for accomplishing your goals.