Growth Marketing Foundations

Growth Marketing helps marketers generate new ideas, increase sales and retain more customers. Growth Marketing requires focus – companies need to examine their teams, their business, and their customers. This course provides you with Growth Marketing techniques to super-charge your marketing strategy. Learn how to build a growth team, redefine the customer journey, and identity growth levers and loops: small optimizations that can have a big impact on your marketing efforts and ROI. Then find out how to kick off the growth process, survive growing pains, and capitalize on opportunities, such as your current customer base. Instructor Brad Batesole explains how to use SEO, influencers, content marketing, social media, advertising, and more to fuel your growth. Finally, learn the key metrics you’ll need to measure to track your growth process and success.