Building a Great Personal Brand From Scratch

Developing a unique and authentic personal brand that resonates with your professional goals is an art. In this course, Jason Richardson, PsyD, an experienced executive coach and Olympic psychologist, will guide you through this process drawing from his professional experience. First, he introduces foundational principles of personal branding, emphasizing authenticity. Next, he discusses strategies for articulating a mission aligned with core values and strengths. Finally, he advises on establishing clear professional boundaries. After completing this course, you’ll be equipped to create a personal brand that not only feels genuine but also enhances your ability to attract clients, employers, and strategic partners.