Marketing Essentials: 03. Brand and Product Overview

This Marketing Essentials: 03. Brand and Product Overview course explains these terms to help boost your understanding of the importance of marketing. We’ll start by explaining what a brand and a product is and the differences between them by providing real-world examples. From there, we’ll discuss why brands last longer than products and talk about why you want to develop a brand for your business.

Part of the Marketing Essentials series, this course includes a video presentation, downloadable supplementary material and a short quiz to assess your knowledge.