Managing Enterprise Accounts: Introduction

Managing Enterprise Accounts: Introduction is an elearning course that defines what enterprise accounts are, and shows you how to handle them effectively. Enterprise accounts are crucial to the success of your company, as they provide steady revenue from consistent purchasers. As your organization’s most important customers, it is crucial that you strengthen these relationships by using value-added selling, treading carefully during closing by not pushing too hard, and understanding the tremendous value these customers bring to your organization. In this course, we’ll discuss what to do before and after a sales call, and how to handle any objections or conflicts that may arise.

This introductory course is part of our series on Managing Enterprise Accounts. It defines what enterprise accounts are and why they’re so valuable to you and your company. It includes a final exam and a printable course document to ensure retention of the key takeaways.