Managing Enterprise Accounts: Handling Objections

Managing Enterprise Accounts: Handling Objections is an elearning course that shows you how to overcome customers’ objections in a constructive manner. Objections to your sales approach are a normal part of the sales process. This course on Handling Objections helps you recognize, address and overcome your customers’ objections. In this course, we’ll cover the four types of objections you are most likely to encounter: misunderstanding, doubt, true negative and indifference. You will learn how to approach each of these objections and use them as a launch point for sales success.

This course is part of our series on Managing Enterprise Accounts. It includes a video that will add handling objections effectively to your roster of sales techniques. A document summarizing the course material is provided, along with a quiz to test your retention of key concepts.