Making the Sales Call: 05. Sales Prospecting – The Link Between Marketing and Sales

Join in this elearning course, Sales Prospecting – The Link Between Marketing and Sales, and explore how marketing is used to generate sales. This course highlights marketing strategies ranging from classic direct mail to more complex ideas like trade shows and giveaways, as well as the benefits and drawbacks of internet-based strategies. The course offers many clear and practical tips that you can apply to your business right away.

Part of the series Making the Sales Call, this course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension of the course.