Making the Sales Call: 04. Sales Prospecting – Sales Analytics and Metrics

As a CEO, you know the importance of having your sales and marketing teams enjoy a symbiotic relationship. This elearning course, Sales Prospecting – Sales Analytics and Metrics, gives you insight into measuring their achievements. We discuss the importance of measurement and the technology used to measure information in the complete sales cycle. You’ll learn how the right data provides insight into the decisions you make about your sales and marketing and how the right decisions result in improved sales and increased revenue.

Part of the series Making the Sales Call, this course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension of the course.