Digital Marketing: 07. Pay Per Click

Digital Marketing: 07. Pay Per Click is an elearning course that defines what PPC marketing is and how to use it to grow your online business. Pay-per-click or PPC marketing is a type of Internet marketing in which you pay a fee every time an ad is clicked. Those sponsored ads you see at the top of the search engine results page are pay-per-click ads. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. In this course, you’ll learn to build effective keyword lists to enhance the success of your PPC ads and drive conversion rates for your product offerings.

This course is from our Digital Marketing series. It comes with a video, audio narration, downloadable materials, and a quick quiz. Take this course along with others in the Digital Marketing series, and learn to promote your online business to increase website traffic and build a loyal customer base.