Developing your Territory: Summarizing the Business Situation

This elearning course, Summarizing the Business Situation, will instruct you on how to create a succinct, insightful report of your organization’s current status in the marketplace. We’ll walk you section-by-section through a business situation summary, so you know how to structure this valuable document and what data to include. We’ll also describe a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, outline its use for assessing the findings of your summary, and include helpful checklists and sample charts to illustrate key concepts.

Part of our Developing your Territory series, this course includes a video lesson, downloadable student materials and a short quiz to check your comprehension.