Crisis Management: 07. Brand Management During a Crisis

In the Brand Management During a Crisis course, you’ll discover how your organizational image might be altered by a crisis, and what you can do to control it. Many companies have dealt with crises and taken hits to their brands as a result. We’ll walk through the steps you can take to manage your brand image during a crisis, including analyzing your current brand and tone, creating and maintaining a crisis messaging plan, and monitoring and responding to comments and reactions from the public.

This elearning video from the Crisis Management series features clear and helpful narration and illustrations throughout. You will also receive access to additional student materials for reference.