Characteristics of the Sale: Sales Cycle LINE A

This course, Characteristics of the Sale: Sales Cycle LINE A, explains how to show to a prospective client that your product or service is the best use of their resources. We share insights into what are known as the LINE factors, the steps that take you from customer interest to customer conversion. Attracting attention is difficult because people are overwhelmed with many business responsibilities. This discussion helps you get down to the basics, providing a good foundation for moving toward the sale.

From our Characteristics of the Sale series, this video course comes with downloadable materials that help you work through the LINE with your sales prospects. There’s also a short exam so you can test your retention of the material. For more information on LINE factors, we recommend taking our introductory course on this subject.