Characteristics of the Sale: Key Account Selling Overview

This course, Characteristics of the Sale: Key Account Selling Overview, provides an overview on identifying your key clients, focusing on their changing needs and maintaining sales growth to ensure that key accounts remain key accounts. We’ll discuss how retaining key clients depends on your learnings and your adaptability to the rapidly changing factors that define both your organization and theirs, as well as those of the marketplace at large.

From our Characteristics of the Sale series, this engaging video course comes with a short exam to test your retention and downloadable student materials for future reference.