Characteristics of the Sale: Introduction to the Sales Cycle LINE

In our Characteristics of the Sale: Introduction to the Sales Cycle LINE course, we discuss the LINE cycle to help you overcome buyer-inflicted barriers that could prevent you from closing a sale. LINE helps you make the most of the time each client is willing to spend with you. The “L” stands for Link; that is the beginning of your chat when you convince the client that your product or service fits well with their needs. In this course, you’ll learn more about LINE definitions and why they are important to the sales conversation. Learn how to get buyers’ attention and pique their curiosity by customizing your pitch to their needs.

From our Characteristics of the Sale series, this video course includes downloadable materials that help you work through the LINE with your sales prospects. Test your retention with a short exam.