Category Management: 04. Strategies and Tactics

Unlock the power of category management in this dynamic course, Category Management: Strategies and Tactics. In the fourth part of this series, we delve into how retailers strategically market categories, aligning them with distinct roles. Explore the intricacies of product assortment, pricing, promotions, shelf presentation, and product supply. Dive into real-world scenarios, like defending your market turf, enhancing your brand’s image, or creating shopping excitement. Gain hands-on experience in devising tactics that drive category success.

Whether you’re a seasoned professional or new to category management, this course equips you with the skills and knowledge to excel in the retail industry.