Brand Management: 02. Promoting Your Brand

Our Brand Management: 02. Promoting Your Brand course explores how to make your brand stand out in the marketplace. You’ve come up with a brand that you’re passionate about. You’ve got brand standards in place and your messaging is ready. Now what do you do? If you want your brand to stand out, you have to promote it and you need to distinguish your brand from its competitors. In this program, we’ll assess how to get your business noticed. We cover how to be seen, how to become your brand’s authority, networking, using social media, and interacting with customers.

Part of our Brand Management series, the Promoting Your Brand course includes a brief video with audio narration, downloadable materials, and a post assessment to test your understanding. Take this course along with others in the series to develop practical skills for building a successful brand.