Public Relations: 01. Introduction to Public Relations

Today, it is more important than ever to have a good public reputation. In this course, Introduction to Public Relations, we will review the definition and purpose of public relations, discuss the basics, and go over some common terms you should be familiar with. We’ll also discuss how to create free editorial coverage with press releases and company mentions, and share some tips on what to do if you receive any bad press.

Part of the series on Public Relations, this introductory course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension.