Public Relations: 04. How to Handle Bad Press

As a public relations specialist, you’ll need to occasionally handle negative press. This elearning course, How to Handle Bad Press, will prepare you to handle a PR nightmare. In this course we will review some examples of bad press and the best methods to address them. We’ll go over controlling the “spin,” getting in front of the story, and shortening the news cycle. Finally, we will look at instances when it is better to take no action at all. By the end of this course, you’ll know how to handle bad press quickly and professionally.

Part of the series on Public Relations, this course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension.