Retail Selling: 06. Handling Objections

Navigate objections on your next sales call with Retail Selling: 06 Handling Objections. Handling objections is the most difficult step in the sales process, one that can prevent a final buying decision. However, objections are not a negative element of a sales call and can actually be positive if handled properly, because an objection is a signal that your customer is actually engaged.

In this course, the sixth in our wider series on Retail Selling, we begin by identifying what a customer objection is. From there, we will offer a series of steps you can use to overcome the roadblocks and barriers that arise when a customer says “no.” We will also explore the different motivations behind customer objections, so you can better understand how to navigate these discussions.