Retailer Profitability Model: 03. Reach

Enhance your knowledge of retail marketing strategies with Retailer Profitability Model: 03 Reach. In retail, reach is the messaging that’s delivered to a targeted demographic group inside a specific geography within a reasonable distance. This group includes both current shoppers and potential shoppers. Reaching shoppers with the right messaging is a key component to every retailer’s marketing strategy in order to draw traffic into their stores.

In this course designed for DSD suppliers, you will learn more about the specific reach tactics retailers employ to attract shoppers. Part of our Retailer Profitability Model series, the course is designed to help you expand your knowledge and develop your ability to deliver sales suggestions that will set you apart from competitors and earn you more business.