Selling Skills: 05. Tough Customers – The Bully

Selling Skills: 05. Tough Customers – The Bully is an elearning course that shows you how to handle difficult customers. You run into all different types, working in sales. You’ll meet wonderful customers who become friends, and you’ll meet others who are awful to deal with. In this course, we’ll talk about a tough customer that you’re likely to run into during sales calls: the bully. This client may raise their voice, make demands, and dominate the conversation. But you still need to make the sale. In this course, we’ll discuss how to sell to these people. We’ll touch on nerves, body language, and tone. We’ll also cover some conversational tips and the proper ways to handle conflict.

Part of a series about Selling Skills, the course includes a video with audio narration and downloadable materials. A quick quiz is provided to test retention of key takeaways.