Selling Skills: 06. Selling To Different Customer Roles

Selling Skills: 06. Selling To Different Customer Roles is an elearning course that explains why and how you should alter your pitch to suit the needs of different types of customers. If you try to sell the same benefit of your solution idea to every buyer in a particular account, some respond and others don’t. In this course, we’ll discuss how customers in different levels of an organization have different unmet needs - economic, sales and operations in particular - which you need to address in your sales pitch to get them on board with what you’re selling. In this course, we’ll show you how to tailor your sales pitch to what they need, so you can close the deal.

Part of a series about Selling Skills, the course includes a video with audio narration and downloadable materials. A quick quiz is provided to test retention of key takeaways.