Shopper Marketing: 02. The Shopper’s Journey

The Shopper Marketing: 2. The Shopper’s Journey course is designed to help viewers understand the process known as the shopper’s journey. Shoppers follow a distinct progression called the path to purchase when planning and executing a shopping trip. In this course, we will explain the three phases of the shopper behavior cycle. From there, we will explain the five-part path to purchase to help boost your knowledge. Finally, we will connect the dots and explain how these two processes come together to create the shopper’s journey, plus what that means for retail marketing.

This course is the second in our Shopper Marketing series, and is delivered in the form of a video with narration and helpful illustrations throughout.