Shopper Marketing: 03. Shopper Insights

In Shopper Marketing: 3. Shopper Insights, you’ll learn how to interpret the behaviors and experiences of shoppers to uncover valuable insights. First, we’ll introduce you to the key sources of information available to you, including shopper loyalty data, common purchase behaviors, and qualitative research. Next, you’ll learn how to interpret this information to discover insights, and how to draw conclusions and make decisions based upon your interpretations. By the end of this course, you’ll know how to turn information into truly actionable shopper insights.

This course is the third in our Shopper Marketing series, and is delivered in the form of a video with narration and helpful illustrations throughout.