Shopper Marketing: 04. The Shopper Marketing Process

In Shopper Marketing: 4. The Shopper Marketing Process, we’ll arm you with a framework to develop your own shopper marketing strategies. You’ll learn a simple five-step process to create a shopper marketing strategy, which influences shopper behaviors anywhere along the path to purchase. We’ll discuss each step in detail, and offer tips and tricks to ensure success along the way. You’ll also learn about the importance of a collaborative partnership between manufacturers and retailers.

This course is the fourth in our Shopper Marketing series, and is delivered in the form of a video with narration and helpful illustrations throughout.