Territory Development Introduction: 04. How Customers Want to be Sold to

What businesses think customers want is not always what they do want. In this course, How Customers Want to be Sold To, we’ll discuss why customers want more than a product or service; they want a relationship with your business and to feel appreciated. We’ll review some simple things you can do to keep your customers happy, from using a friendly tone and their name in communications, to keeping them updated on delivery status. We’ll go over a number of strategies to address the customer’s needs around price, quality and services, and suggest easy ways you can keep on top of what your customer expects from you.

Part of the Territory Development Introduction series, this course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension of the course.