Tough Customers: The Hesitator

In the elearning course, The Hesitator, we’ll discuss the customer who just can’t seem to make a decision and takes up more of your time than they should. The course will look at the characteristics of The Hesitator, and provide solid strategies you can use to guide them through the process of the sale. We’ll discuss the importance of gaining their trust by asking about their concerns, and how to help them fully understand the product so they can make a decision. Finally, we’ll touch on some easy ways to demonstrate the return on investment to this customer, and how to simplify the decision for them.

Part of the series called Tough Customers, this course on The Hesitator includes a video lesson, downloadable student materials and short online quiz to check your comprehension.