The 4 Myths of Product-Led Growth

Product-led growth (PLG) is a buzzword in business right now. But what does it really mean? In this course, Ken Rudin, SVP of User Growth at ThoughtSpot and former Head of Analytics at Facebook and Google, will share four common myths about product-led growth and the true principles behind them. You’ll discover why PLG works for any product, and why it’s about more than just customer acquisition. Finally, you’ll reflect on how to create an impactful free trial for your product. After this course, you’ll be able to apply product-led growth to your organization - no matter what you do!