Product-Led Growth and Customer Data

How can you build the best features if you don’t know how your customers use your product? In this course, Ken Rudin, SVP of User Growth at ThoughtSpot and former Head of Analytics at Facebook and Google, will tell you a story about using customer data to improve a product feature during his time at Google. You’ll discover how Ken and his team improved engagement by thinking like their customers. Then, you’ll get into a customer’s mindset by reflecting on products *you* love to use. Finally, you’ll apply your learning to your own product. After this course, you’ll be ready to boost customer data to drive your product-led growth strategy.